Marketing as the backbone of business and the way to success, no matter how beautiful, clean, tidy, low quality, good quality of market concepts, goods, products, services and if there is no marketing, then that business is failing. It is said that "the shopkeeper who sells gold in rags does not turn around, the shopkeeper who sells gold in rags does not return" means to provide complete guidance and market entrepreneurs on how to sell what they have in the market.